Kajol Ghosh


MGB Group five

Group Users:

Ameya Sonkusale

Deepak Acharya

Ritika Dudeja

Ridhi Vaid

Sodastream Case Analysis

Executive Summary

The situation study focuses on the company Sodastream and its endeavor to challenge the big players with the Cola sector; Pepsi and Coke, and establish a new third segment, i. at the. self-homemade cola. The company primarily had recorded for individual bankruptcy when their particular growth was negligible and there was no dimension to base their very own strategies upon. The case research highlights that how a difference in leadership can change the situation of the organization. The new innovator brought in new influx of ideas and strategies by using a creative procedure and repositioned the products entirely. Further, the organization had targeted advertising inside the Super Bowl event as a major landmark in their growth story that was mainly targeted at Soft drink and Cola but because of the hold and power of both of these giants available in the market, the advertisement was banned via being shown. The case after that moves on to focus on how a ban on the ad, absolutely affected the business via the social media. The digital world presented the company a direct connect to the individuals who were interested to know more concerning this product, as a result highlighting the value of public relations over traditional marketing. Also, there was focus on how important it really is for a company to keep in mind the changing world scenario and mold their very own business designs accordingly.

Essential Problems and Findings

1 ) The major issue before Birnbaum was brought to the company was there was a lack of enthusiasm among the list of employees from the company. That were there lost the faith which the business can do well.

2 . The 2 key risks used by the company during the initial phase was once Birnbaum was introduced, this individual repositioned the company from home soft drinks part to compete with the major Coca-cola players that was a huge risk. The different was Birnbaum changed the management from the company completely which was yet another risk, experienced the repositioning not achieved results, losing would become higher.

3. The business tried to gain markets through advertising against the Cola leaders instead of concentrating on communicating to folks about their rewards and relevance.

4. The Cola titans majorly inspired the CBS. Therefore , the company should have tried an alternative technique of marketing in which the interference from the CBS could possibly be diminished.

your five. The company ordered the fourth slot machine for the Superbowl video game which was problem of many considering that the company desired more presence and general public reach which has been a doubt within the given time slot.


Whilst discussing the case study all of us came the following proper solutions that Sodastream would have undertaken: SodaStream should not possess given up on ‘The Game Changer' advertisement that was prohibited by the American Broadcast Network, it was a wonderfully legitimate ad even though it appeared that SodaStream was making fun of Coke and Pepsi. There were instances wherein companies have engaged in immediate ad-wars which will involved making fun of each and every other. E. g. Jaguar & Mercedes Chicken Advertisement

Mercedes Advertisements: https://www.youtube.com/watch?v=axAmED7lqe4 Jaguar's Reply: https://www.youtube.com/watch?v=FAGOcyvBap0 SodaStream had a valid and factually correct advertisement, it may have taken the situation to courtroom ensuring the media is aware of it, which would have proved to be a cherry on top after posting the ad on the net.

Apart from their regular ad, they should experienced two more commercials,

Promoting the product with a fun & scintillating ad focusing on the benefits of SodaStream's product over Pepsi and Coke.

Marketing the product as a drink as opposed to the product by itself in-line with following ideology, ‘Just One other, But A Better Soda Drink! '

SodaStream's product in comparison with a small soft drinks drink can be described as product by...


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